case

A Dutch society: Nationaal Burgerberaad Klimaat

Concept / Script / Direction

Burgerberaad-campagnebeeld

The Dutch national government brought together 175 citizens, aged 17 to 87, from every corner of the country, to work on one of the most pressing questions of our time: how can the Netherlands eat, consume and travel in a way that is better for the climate?

From January to September, the Nationaal Burgerberaad Klimaat convened seven times. The process was designed as a genuine cross-section of Dutch society, with participants holding widely different backgrounds and views on climate policy. The result was a formal advisory report with concrete recommendations, delivered to the government.

Sometimes you get to follow something as it happens. For the Burgerberaad, we developed the concept and wrote the scripts for a series of video reportages that documented the process from the inside. We followed individual participants across multiple sessions, people who had never sat around a table like this before, and shaped each episode to capture both the substance and the human story behind it. Together with Online Video Producties, we handled direction on location, making sure each shoot felt close and unscripted while still serving a clear narrative structure. 

Why this works

What makes this format work is that it takes the viewer through the same process as the participants: you see people change their minds, doubt themselves and eventually arrive at a position. That made the videos not just informative, but credible. Watch the full series at burgerberaadklimaat.nl.

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