Ons Delft, maak de stad! A Citywide Participation Campaign with Local Entrepreneurs

How do you make residents aware of their influence on the future of their city? In Delft, public participation was already embedded in policy, but the municipality aimed to expand its reach and create sustained engagement across a broader audience.

BRAND The Urban Agency developed the strategic framework for a citywide event programme, activating locations throughout Delft. The concept combined substantive dialogue with an accessible, festival-like atmosphere designed to invite participation, reflection and forward thinking.

Jetpack translated this strategy into a distinctive and recognisable campaign identity for Ons Delft, maak de stad!. We developed the event logo, visual system and a practical communication toolkit, including posters, future-oriented dilemma cards and integrated online and offline materials. This enabled participating partners to communicate independently while maintaining one coherent and consistent campaign identity across the city.

Why This Worked

The campaign operated at significant scale: more than 40 participating organisations, over 20 locations and active involvement from municipal leadership and departments. In a multi-stakeholder environment of this size, communication consistency is a structural requirement.

Jetpack safeguarded that consistency through one strong visual identity that stood out immediately in the urban landscape, using a bold pink base colour to maximise visibility. By providing ready-to-use communication tools, partners were able to act quickly and autonomously without diluting the campaign identity.

The result: on May 18, more than 1,500 visitors attended the event, reinforcing the message that shaping the city is a shared responsibility.